Last Updated: July 2026
Welcome to the official Cookie Policy for BetMGM Michigan ("we", "us", "our"). This comprehensive document is designed to explain, with absolute clarity, how we and our trusted third-party partners utilize cookies, web beacons, pixels, tracking tags, and similar digital tracking technologies when you visit our website (en-betmgmmichigan.com) or utilize our associated mobile applications and digital iGaming services (collectively referred to as the "Platform").
Transparency is a core tenet of our operational philosophy. We believe that you, the user, have a fundamental right to understand exactly what data is being collected from your device, how that data is being processed, and most importantly, why it is being collected in the first place. By accessing, browsing, registering an account, placing a wager, or otherwise interacting with the BetMGM Michigan Platform, you are explicitly acknowledging that you have read, understood, and agreed to the practices meticulously detailed within this Cookie Policy. This policy should be read in close conjunction with our overarching Privacy Policy and Terms & Conditions, which collectively govern your relationship with our platform.
In the context of digital technology, a "cookie" is not a physical object, but rather a very small text file containing a string of alphanumeric characters. When you visit a highly functional website like BetMGM Michigan, our servers send this tiny file directly to your web browser (such as Google Chrome, Apple Safari, Mozilla Firefox, or Microsoft Edge). Your browser then securely stores this file on the hard drive of your computer, tablet, or mobile smartphone.
Cookies act as a digital "memory" for our website. They allow our servers to recognize your specific device the next time you return to the platform. Without cookies, the digital experience would be incredibly frustrating; you would be treated as a completely anonymous new visitor every single time you clicked a link or refreshed a page. For a highly regulated real-money gaming platform, cookies are absolutely essential for maintaining secure, persistent login sessions, remembering your betting preferences, ensuring your geographic location complies with state laws, and providing a seamless, uninterrupted user experience across thousands of dynamic web pages.
Cookies can be broadly classified by their lifespan:
To provide you with granular control and a clear understanding of our technology stack, we categorize the cookies used on the BetMGM Michigan platform into four distinct classifications, largely aligned with international digital privacy standards:
These cookies are the foundational building blocks of the BetMGM Michigan platform. Without them, the website and mobile app simply will not function. Because they are vital to the core operation of the service, you cannot opt out of these cookies if you wish to use our platform. These cookies do not gather any information about you that could be used for marketing or tracking your browsing history on other websites.
Examples of use:
We are constantly striving to improve the BetMGM Michigan experience. Performance cookies allow us to collect aggregated, anonymous data about how visitors interact with our platform. This data is critical for our engineering and design teams. It helps us understand which games are the most popular, which pages take too long to load, and where users might be encountering errors.
These cookies collect data in a completely anonymized fashion. We do not use them to identify you personally. We utilize enterprise-grade analytics tools, such as Google Analytics, to process this information. Through these cookies, we can measure metric such as page views, bounce rates, average time on site, and the specific pathways users take to find their favorite slots or sporting events. If you disable these cookies, we will not know when you have visited our site, limiting our ability to monitor its performance and improve your future experiences.
Functionality cookies are the secret behind a truly tailored, VIP user experience. They allow the BetMGM Michigan platform to remember the choices you make and provide enhanced, highly personalized features. By remembering your past interactions, we can save you time and make the platform feel like it was custom-built just for you.
Examples of use:
In order to provide you with the most relevant promotions and to market our services effectively, we partner with specialized third-party advertising networks, social media platforms, and affiliate partners. These entities may set their own targeting cookies through our website.
The primary purpose of these cookies is to build a profile of your interests based on your browsing behavior. This allows us, and our partners, to display highly targeted, relevant BetMGM Michigan advertisements to you when you visit other websites across the internet or scroll through your social media feeds (a process commonly known as "retargeting"). Furthermore, these cookies are absolutely essential for "frequency capping"—ensuring that you are not endlessly bombarded with the exact same advertisement over and over again. They also help us measure the effectiveness of our marketing campaigns, allowing us to understand if a specific ad successfully led to a user claiming a promotional bonus.
It is important to understand that not all cookies on the BetMGM Michigan platform originate from us. We utilize a highly vetted ecosystem of third-party service providers who assist us in operating, optimizing, and marketing our iGaming platform. When you use our site, these third parties may also place cookies on your device.
Key Third-Party Integrations Include:
Please note that BetMGM Michigan does not directly control the cookies deployed by these third-party entities. Their use of data is governed strictly by their own respective privacy policies and cookie declarations.
We deeply respect your right to privacy and digital autonomy. You have absolute control over how cookies are handled on your personal devices. While you cannot opt out of "Strictly Necessary" cookies (as the platform would break), you have total freedom to manage preferences for Analytics, Functionality, and Targeting cookies.
When you visit BetMGM Michigan for the very first time, or if you clear your browser's history, you will be presented with a highly visible Cookie Consent Banner. This banner contains a link to our customized Cookie Preference Center. Within this interface, you can easily toggle different categories of cookies on or off based on your personal comfort level.
Almost all modern web browsers are equipped with robust, built-in settings that allow you to block, delete, or manage cookies on a global scale. You can configure your browser to reject all third-party cookies, to alert you whenever a cookie is being set, or to automatically delete all cookies the moment you close the browser window.
Crucial Warning: Please be acutely aware that if you use your browser settings to indiscriminately block all cookies (including the "Strictly Necessary" ones), you will likely be completely unable to log into your BetMGM Michigan account, place wagers, or verify your geolocation. The core functionality of the casino and sportsbook will fail.
The digital landscape and state regulations regarding iGaming are constantly evolving. As we introduce new features, integrate new game providers, or as legal requirements in Michigan change, we may need to update this Cookie Policy. We reserve the right to modify, amend, or update this document at any time. Any significant changes will be prominently communicated to you via a notification banner on the platform or an email to the address associated with your BetMGM Michigan account. We strongly encourage you to periodically review this page to stay informed about our current data practices.
If you have any detailed questions, concerns, or technical inquiries regarding this Cookie Policy, our use of tracking technologies, or how your data is handled within the BetMGM Michigan ecosystem, our dedicated privacy team is here to assist you. You can reach our Data Protection Officer and compliance team by contacting our customer support directly through the platform or by mailing official correspondence to the address listed in our main Privacy Policy.